Branding Your Business
First, it looks like product placement, but it is not. It is the integration of a brand into a creative production. The integration must be done in a way that promotes the product, but also allows the creative production to entertain.
This is a new field, but yet it has its roots in the beginning of movies and television.
Prelude2Cinema first flirted with branded entertainment when it began the TV Series "Out of Darkness." Now the company is still producing the TV Series, but it is also focused on gaining a firm hold in the business of integrating brands into creative productions.
Prelude2Cinema's ClientsLucy's Sweet Surrender, Massimo's and the Velvet Dog were integrated into the TV Series "Out of Darkness." This generated new business though press and word of mouth for the companies.
Branded Entertainment is not a simple matter of sticking a product in the scene, but actually finding a way the characters can "realistically" interact with the brand. In real life, we are surrounded by brands.
No doubt you are reading this on a brand name computer. Your monitor may be the same brand or another company. The clothes you wear are a brand. The car you drive. And if you're drinking coffee, well the name of your coffee probably begins with a "S." The world is full of brands. A Company has their name on everything around you.
So, if we are to create entertainment that mirrors life, we must include brands. This official step into being a branded entertainment company will not deter Prelude2Cinema's goal of creating the digital media industry in northeast Ohio. Nor will it stop us from creating dramatic productions. We will serve both agendas, by being focused on the field that will allow us to entertain and sell at the same time.
It is a careful balancing act. Yet, we are more than ready and now is the time. Stay tuned...
BRANDED ENTERTAINMENT OPPORTUNITIES
"PRELUDE2CINEMA PRESENTS..."
An Anthology of Independent Cinema
The Entertainment Business is undergoing a revolution as audience desire turns from Hollywood to independent and overlooked cinema. From September 2008 to September 2009, Prelude2Cinema will air a TV Program named "PRELUDE2CINEMA PRESENTS..." that will showcase independent cinema. "PRELUDE2CINEMA PRESENTS..." will premiere the third week of September 2008 on Time Warner Cable in the Cleveland/ Akron/ Canton Ohio Market. Prelude2Cinema is seeking Businesses to integrate into productions in a unique and creative manner. Prelude2Cinema will produce certain programming for Prelude2Cinema, while other programs will come from outside producers.
Productions Prelude2Cinema will produce and feature on its anthology program of independent cinema "PRELUDE2CINEMA PRESENTS..."
If you wish to know more about Prelude2Cinema, just ask. Of course, we are also concerned with getting to know your Business and what we can do for you.
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