Your Product can be used by any of the characters and become seen or mentioned numerous times throughout the season.
Since the product is used in the story, it will be available when people buy the DVD collection of the series whereas a commercial would not be seen on the DVD.
If your business is in northeast Ohio (where the TV Series will shot), people who watch the series may want to drop by and shop where the characters of the TV series shop.
New products can be introduced on the series.
Because your Product or Business is part of the Story, there is no need to produce a commercial.
Tie-in's can be done with episodes (giveaways, contests, etc.), which gather an audience response and enhanced exposure.
What is Branded Entertainment?
It looks like product placement, but it is so much more. It is when a product "realistically" appears in a movie or TV Series. According to Advertising Age, "Branded-entertainment tie-ins coupled with media commitments are the most effective form of advertising."
DVR (Digital Video Recorders) allow an audience to skip commercials and often times when people record a show and watch it later, they fast-forward through commercials. Hulu has limited commercials and a new option that has no commercials. And of course Netfilx streams hundreds of movie and TV shows without one single commercial.
Created for a contest by Red Bull, Prelude2Cinema wove the sponsor into this short video. Thanks to the nightclub Anatomy Cleveland for the use of their great location. Click Image 2 Visit Anatomy Cleveland.
There is no "cookie cutter marketing campaign", approach with Prelude2Cinema. We will take the time to know your Business and the most effective way to market it. We may use one of our existing programs, a program produced by a third party producer or create a new program to feature your business in an entertaining and positive manner. We will also launch a grass roots marketing campaign that will allow you to interact with new customers.